Supporting Small Brewers One Craft Beer Subscription Box at a Time

The "research approach" is the set of techniques used in theory development and application. It could be abductive, deductive, or inductive depending on the context. The process from evidence to theory defines the inductive research methodology (Saunders et al., 2009). It is the gathering of data to investigate a phenomenon, which then generates or constructs 

theory. By contrast, deductive reasoning advances from generalizations to details (Ketokivi & Mantere, 2010). Beginning with particular data points and working towards larger theoretical frameworks, te inductive technique uses a bottom-up approach of building knowledge. Conversely, the deductive approach of the reasoning uses top-down approach. The abductive 

method makes advantage of both deductive and inductive methods. The approach of this work follows positivism. The logical approach is hence the one most suitable to apply. Saunders (2012) claims that the effectiveness of the research hinges on how effectively the researcher presents their hypothesis at the beginning of the project. Whenever the basic 

Theory is proven correct directly

at the start of the procedure, deductive reasoning is applied. Deductive reasoning the method of logically deriving a conclusion from a set of premises is only legitimate if all of the premises are valid, claims Ketokivi & Mantere (2010). Two main hypotheses underlie this study  the choice of brand of craft beer by a customer is influenced by several different criteria there 

exist several groups of craft beer consumers that may be classified according on several consumer criteria. Since inductive reasoning is unaffected in any sense by the surroundings, it is context-free. This enables one to explain relationships between the studied variables, thereby serving the main goal of this work.For this work, the Umeå university library with 

extensive selericist techniques meant to produce pure, objective data is under use. Any research requires careful consideration of the data collecting technique to be used. the employed strategy. Using a survey technique is connected with a logical approach and fits a positivist methodology. With descriptive and inferential statistics, a survey technique helps 

The researcher to compile quantitative

data and apply aquantitative analysis (Saunders et al., 2009). Surveys can thus be either analytical, descriptive, or a mix of both. While analytical surveys try to find the correlations between several variables, descriptive surveys seek to find the frequency of certain problems among participants. Furthermore affecting the approach of data collecting is the length of the investigation (Al-Ababneh, 2020). This "snapshot" is regarded as cross-sectional and usually 

uses surveys (Saunders et al., 2009) when research is done to address a subject or solve an issue at a particular point in time. Depending on the source of the data, data collecting techniques could also be classified as either primary or secondary. For example, primary data is gathered straight from the source that is, via surveys, questionnaires, interviews, or 

observations carried out especially for the current study. Conversely, secondary data—that is, data already gathered by some one else for another use—such as government reports, published studies, or statistical databases. This study followed a main mono approach using a single quantitative data collecting tool. Furthermore, a cross-sectional analytica for more 

General searches inspired

in part by reference lists of pertinent papers, reports, and textbooks. Maintaining the quality of the material evaluated for study is quite crucial. Västerbotten county, in northern Sweden, provides the research environment for this project. From the eastern shore of the Gulf of Bothnia, Västerbotten stretches to the western border with Norway (Visit Sweden, 2022.). 

Geographically, the northern part of the county which includes Sorsele and Skellefteå is included within Swedish Lapland. The area is well-known for its varied terrain, which spans mountain ranges to coastal regions. Västerbotten consists of various cities and towns; Umeå is the county administrative center and the biggest city among them. Other prominent towns 

are Lycksele and Skelefteå. With a population of over 231 810 people as of 2023 117 335 males and 114 475 women Västerbotten (Statistics Sweden, 2022) Amish of many ethnic groups call Västerbotten home; the Sami people, indigenous to the area, are particularly prominent (Visit Sweden, 2022). The great cultural legacy of Västerbotten is enhanced by the 

Conclusion

ethnic variety. One of Sweden's oldest and most esteemed universities, Umea University makes a major impact on the learning environment at Vasterbottenas since it provides the basis for fresh research projects. The sources of the publications were taken under consideration for this study to guarantee the quality of the assessments of the literature. Peer-reviewed publications were regarded as more high quality since the papers had been 

assessed by subject-matter experts before to publication. Furthermore indicative of an article's quality and influence on the area is its citation count. Because they greatly advance the field, articles cited several times by other scholars can be regarded as of better quality. In this study, also markers of quality were the writers' and the institutions they associated with's repute. High-quality literature is probably produced by researchers with a history of