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Listing keywords (Torraco, 2016), such mobility trends, individual and shared mobility, environmental awareness in the automotive sector, innovation, creativity, service innovation, open innovation, Product-Service Systems, digitalization of PSS, innovation processes, Stage Gate Process, Design Thinking and fuzzy front-end innovation, starts the search for literature

on integrative literature reviews. With a track history, the researcher created an analytical tool wherein keywords and databases led to relevant material and which did not (Torraco, 2016). The quality of the literature review depends critically on a thorough, methodical, orderly search for literature (Hart, 2001) For the integrated literature review, this method helps to replicate some chosen works.The step of data evaluation (Cooper, 1989) deals with choices

on whether or not to integrate particular data points into the analysis. The difficulty for the researcher is in the hunt for appropriate criteria to include pertinent information into the thesis either or not. Every academic work is chosen based on the criterion of peer reviewed literature, core themes of the literature study (see section 2.1.2) and search for key terms

Service innovation customer co-creation

digital services, etc.). The choice of secondary channel literature depends on topical relevance and researcher experience The evaluation instrument also consists of supplementary material. For the major ideas of the literature review, the researcher created an Excel evaluation tool. The instrument lets assessment of all pertinent material based on

several standards. As illustrated in figure 2.5, the instrument finds the author, the subject, the title and year of publication For a better knowledge and choice of the literature, the researcher incorporates a brief synopsis and a first study of the work. The assessment is completed by a brief review of the important themes and the key search phrase. Similar integration of the

track history helps to enable traceability for other researchers. Along with basic criteria, the tool provides an overview and the means to evaluate several works in respect of relevance Judging methodological fit, Cooper (1989) suggests a suitable strategy The summary mostly aided the review process aimed at deciding whether or not to include pieces of data. Still,

Knowing all the facts for the study and the

brief conversation helps to support this important choice in a really efficient manner.All things considered, the given instrument helps with the task of including pertinent books in a methodical approach including the track history. Moreover, the instrument facilitates the upcoming phases of data analysis and interpretation.The approach to synthesize the findings

of the literary evaluation is shown in the next part. Data analysis (Kerlinger, 1973) is the classification, organizing, processing, and summarizing of data to get answers to the study questions and to minimize data to comprehensible and interpretable form. selecting pertinent reading and evaluatingThe automobile sector is going through fast innovation and

transformation. The automotive industry is changing with the application of alternative powertrain technologies, new services, and customer behavior modification. Examining and discussing these key sources of change will help one to better understand this changing surroundings.Environmental scanning (Choo, 2001; Reinhardt et al., 2017) is the acquisition and use of knowledge about events, trends, relationships in an organization and its external

Environment and about which would

help management in planning the future course of action of the organization. Companies scan their surroundings to grasp the external drivers of change (Choo and Auster, 1993), therefore enabling them to create appropriate reactions (Liao, 1993). The study uses the "Political, Economic, Demographic, Ecological, Social, Technological, Asia (economic rise of Asia, Africa

and other regions in the dev0) to stress major causes of change (Shore, 2012; Erwin, 2015). This helps to scan the real state of the automotive environment. For instance, demographic change (Watts, 2020) would significantly impact the distribution of ages, income and wealth in populations, numbers and types of households, employment laws, migration patterns and finally social attitudes on careers, youth and aging. This shift directly affects the purchasing

behavior of consumers in the automotive industry While younger generations use mobility in different ways (car-sharing, renting etc.), 2018; Pryor et al., 2019; an older population is still somewhat inclined to buy automobiles in a traditional fashion and ensure or better their future position. Knowing and comprehending forces of change will help companies to fit their

Conclution

external surroundings Environmental scanning (Choo and Auster, 1993) covers both information search and information visualization.Use of environmental scanning to find forces of change by applying pertinent data, therefore influencing companies The material presents a difficult work.The researcher is grouping and arranging the several data points to the pertinent subject under examination utilizing the same assessment instrument. Cooper's five

stage model's methodical approach and text analysis provide the chance to offer the presentation stage in order to address the results of the literature review. The presentations of the literature review are introduced in the following parts The brief overview of the instrument helps to summarize and compare the facts Another emphasis of the literature review is trying to find suitable responses out of pertinent material, developing competence, and

understanding the real posture of knowledge These enable the researcher to mold the foundation for more investigations Similarly, the stage of analysis and interpretation helps to adequately prepare the next part.sessment is completed by a brief review of the important themes ane literature review depends critically on a thorough, methodical, orderly search for