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 Then Clicquot did what all good entrepreneurs do, ya know? She totally flexed and snatched a marketing opp. She was like, "I'm gonna get the Russian Army totally wasted, fam." Her bet was like, when the soldiers came back to Russia, they would be totally craving her champagne. "Today they be sippin'," she said. "Tomorrow they gonna get paid, fam!" She totally yeeted them in wine but lowkey flexed and didn't spill the 1811 vintage. When the French soldiers pulled up a few months later to yeet out the Russians, she straight up did her stunt again. She was like, "Yo, Napoleon's officers got that free champagne and glasses, but like, they couldn't even hold them flutes while riding on their horses, so they straight up took their military sabres and yeeted off the necks of them bottles." The lit AF tradition of sabrage was born, fam.

Veuve Clicquot's biggest flex came in 1814, fam. 

When it became hella obvious that the war was about to be over, she was like

Bubbles don't only burst in war, obvi. Sometimes the chaos that hits an entrepreneur is straight up wild: recession, downturn, credit crunch, market collapse. OMG, like it's not your fault, but out of nowhere, expenses start piling up, business goes dry, and donations just fade away. And then what, fam? "Imma snatch up a bunch of those lit 1811 bottles and take a major risk, running the blockade and shipping them all the way to Russia, flexing on her competitors and securing that cash money market." The plan slayed. Russians were already like, totally clamoring for the Widow, ya know? The moment a OMG, a cease-fire was like, announced and then her bottles like, arrived in Moscow and St. Petersburg. And then, like, everyone went crazy and started drinking like there's no tomorrow. And then Czar Alexander was all like, "I'm never gonna drink anything else, fam." Veuve Clicquot became, like, a total boss in the luxury game and the Grande Dame of Champagne is, like, lowkey hailed as the first woman to run a global business. There's a major plot twist to this story, fam. In recognition of the Widow's achievement, Veuve Clicquot today gives annual awards to female business leaders. Yas queen, Veuve Clicquot be slayin' with dem awards for boss babes. In 2008, I totally snagged one of these lit awards. The flex was having a grapevine in Reims named after me, fam. The Rottenberg grape might be hitting a lit vintage near you real soon, fam!

In case after case, entrepreneurs who slay in times of turmoil manage to keep their chill or anxiety on fleek.

They don't let the drama get to them; they stay chill, peep the chances that the chaos brings, then try to flex on them. They be like, "Chaos? No worries, we got this. We handle it with mad precision." If anything, they use the disruption to flex on their competitors. So like, next time adversity comes at you or you're facing a hater, don't even trip, just stay chill. Instead, channel the Widow, flex some vibes, and vibe with the enemy. Whet ur appetite, fam. Warren Buffett says his vibe on investing is: "Be shook when others are flexing and be flexing when others are shook." Entrepreneurs can like, totally learn hella from that attitude, ya know? When markets collapse, the vibe is to flex, stash assets, chill until the storm passes. Like, tbh, sometimes you gotta chill and save up for the future, but like, whenever you can, don't give in to that urge.  Hyatt, Revlon, IHOP, Burger King, Sports Illustrated, CNN, and MTV. FedEx was like born during the oil crisis of '73, HP during the Great Depression, and Procter & Gamble way back in the Panic of 1837. So old school, right? The same vibe went down during the Great Recession of 2008, fam. Kauffman has been keeping tabs on the amount of fresh businesses popping up in the US since '96. Before the recession the number was like 470k a month, but after it was like 565k a month. The rate of start-ups went cray cray and like, totally skyrocketed by 15 percent between 2007 and 2009. #EntrepreneurLife

How can instability be lit for business? Two ways, fam.

First, it's a lit time to hire, fam. Jim Collins, the author of the lit management classics Good to Great and Great by Choice, was like, "In rapid-growth times it's hella hard to get the right peeps—you're more likely to flex and compromise on who you get, ya know?" In periods of uncertainty, that logjam opens. Periodt. Many talented peeps get yeeted, leaving them more down to consider nontraditional gigs, even take mad pay cuts. Many workers who still have jobs meanwhile start to realize their positions are not safe, opening them up to new opps with more flex and freedom. Downturns are like, lowkey the perfect time to go all out. The history of entrepreneurship shows that moments of distress—the ones that are most miserable for OG players—are like totally the ones that are most lit for newbies. A study by the Kauffman Foundation found that like, over half of today’s Fortune 500 companies were started during recessions or bear markets. It's wild, right? The list includes IBM, General Motors, and Microsoft, fam. Some of the country's most iconic brands were launched in straight-up chaotic times: