Maximizing Virtual Events for Nonprofits: Best Practices for Success

The federal strategy required agencies to expose high-value data and content of at least two existing major customer-facing systems through Application Programming Interfaces (APIs), which are online methods for apps to access data from public agencies in order to provide value-added services in real time and place. The core strength of the federal digital strategy 

is that government data is a resource that can be leveraged to spur customer service innovation. All new federal agencies’ systems, underlying data, and content have to comply with the open data and API policy. Mobile Apps in State and Local Government State and local (county/city) governments vary in their adaptation to the mobile environment because 

they follow their own mandates and policies. Customer service improvements are very important at the state and local levels as they are the direct service providers to citizens on a day-to-day basis (e.g., schools, hospitals, law enforcement, public works, transportation, etc.). Hence, state and local governments have created apps to facilitate citizen 

EState government apps

State governments are increasingly adapting to the mobile environment. According to the NASCIO (2014) survey, about 60 percent of the state CIOs considered mobile devices and apps to be essential or high priority; yet, nearly half considered their mobility management to be mostly or totally fragmented. About 36 of the 50 states’ main portals are mobile friendly 

(Ziadeh, 2015). Local government apps. Local governments vary greatly in their adaptation to the mobile environment. Large cities and counties often have mobile apps; their websites, however, may not be mobile friendly. About half of the 10 largest city and county governments’ root websites passed the Google Mobile-Friendly test. The Vision Internet (2015) survey of local governments also showed that about half of the respondents provide 

mobile-friendly citizen services. Enterprise-Focused Apps In the federal government. Customized agency-developed enterprise-focused apps for internal organizational use are in their very early stages of emergence. Early federal government enterprise use of mobile devices (which pre-dated subsequent mobile apps) is the Computer Aided Personal Interview (CAPI) solution implemented since 2012 by the U.S. Department of Agriculture’s (USDA) 

National Agricultural Statistics Service

(NASS). The use of mobile devices in CAPI increased field-work efficiency while maintaining a high level of data quality and security. In state and local governments. Similar to the federal government, enterprise-focused apps are not prominent—but rather emerging—among state and local government agencies. Routine human resource functions lend themselves to 

mobile optimization. Employees can also use informational apps in real time. Such apps include directory searches, organizational operating procedures, and other content management systems that can be accessed spontaneously (e.g., the City of Los Angeles’s InsideLA mobile app).Wearables represent the next frontier for mobile device growth. Apple began selling the Apple Watch in 2015. Google Glass is being re-introduced for workplaces 

(e.g., healthcare, energy, manufacturing) after its first version was withdrawn from the marketplace in early 2015 (Barr, 2015). In addition, a range of biometric and location-aware wearables (such as badges, bands, etc.) also has emerged. Mobile apps are programs designed specifically for mobile devices that typically combine both communications and 

Computing capabilities Mobile apps

are distinctive as a result of mobile device portability and Internet connectivity. Apps take advantage of a mobile device’s hardware features such as the camera and geographical positioning system (GPS). Apps first emerged for the Apple’s iPhones, which were introduced in 2007. The app market burgeoned with the Apple’s App Store in 2008. Since then, apps are 

used for smartphones, tablets, hybrid devices (e.g., phablets), and wearables (such as the Apple Watch). Two operating systems Apple’s iOS and Google’s Android—run on over 97 percent of the mobile devices in the United States (Figure 1). Windows phones emerged in 2011 and account for less than two percent of the share of the mobile market; Blackberry 

comprises less than one percent.The growth of mobile devices and apps presents new opportunities in the public sector. Mobile-specific functions can be distinguished as a subset of e-government functions, premised on electronic delivery of services. Whereas e-government enables anytime access to public e-services, mobile government enables 

Conclusion

anytime, anywhere” government services on demand from any location. Citizens require government services on demand from public agencies, highly contextualized to the person and the location. Citizens need information on the go, affecting how public agencies deliver the information. Mobile devices have transformed consumer behavior into a series of intent-

rich micro moments, when “we reflexively turn to a device to act on a need we have in that moment, to learn, discover, find, or buy something” (Forrester Research, 2015). Location-based service apps harness the device’s real-time location information to give customized personal services in the immediate vicinity.  with the Apple’s App Store in 2008. Since then, 

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